1974 Chrysler Plymouth Dealer Mailer – Eight Great Small Car Buys

This original 1974 Chrysler–Plymouth dealer mailer was sent directly to customers during the height of the fuel-conscious small-car era. Titled “Eight Great Small Car Buys from Plymouth,” it highlights Plymouth’s compact lineup alongside value comparisons, economy claims, and real-world usability messaging that defined mid-1970s automotive marketing.

What makes this example especially appealing is its dealer provenance. The mailer was issued by Ted Pepper, Inc., Loudonville/Latham, New York, with dealership information printed on the back panel. Regional dealer mailers like this were produced in smaller quantities than standard showroom brochures and were intended to be read, folded, and mailed—making survivors far less common today.

The piece opens to eight full pages, featuring Valiant, Duster, Scamp, Gold Duster, and related Plymouth models, along with mileage charts, comparison tables, interior photography, and lifestyle imagery. It also includes mid- and full-size Chrysler and Plymouth offerings, providing a broader snapshot of the 1974 lineup.

→ Year: 1974
→ Make: Chrysler–Plymouth
→ Type: Original dealer mailer (not a reprint)
→ Pages: 8 pages when opened
→ Size (Open): Approx. 11" x 15" pages
→ Size (Folded): Approx. 8" x 11"
→ Condition: Good, with visible centerfold wear consistent with age and mailing use
→ Dealer: Ted Pepper, Inc., Loudonville / Latham, New York

A standout piece of Mopar history that bridges advertising, dealership marketing, and real-world automotive culture of the 1970s. An excellent addition to any Chrysler or Plymouth literature collection.

Explore more Mopar brochures and memorabilia here:
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At Vintage Art Garage, we’re passionate about preserving classic car and truck memorabilia, ensuring every item captures the nostalgia of a bygone era.